PROJECT EXPERIENCE
Unlock Actionable Insights with Expert Data Analytics
Our team of data analysts and business consultants is here to help you transform transaction and loyalty data into valuable business opportunities. With experience across 300+ retailers and diverse sectors such as grocery, petrol, convenience, liquor, hospitality, entertainment, and more, we’re equipped to deliver insights that drive results.
Industry-Leading Data Solutions
Drawing on deep industry expertise and advanced data analytics capabilities, we uncover opportunities across the entire shopper journey. We collaborate with you to design initiatives that are strategically aligned with your goals and executed with precision at every stage of the path to purchase.
Maximise Your ROI
Beyond implementation, we provide comprehensive evaluations to track the impact of trials, shifts in shopper behaviour, and return on investment. Our solutions are fully customisable to meet your specific needs. Reach out to discuss how we can tailor a project and assemble the ideal team for your business.
Test & Control Analysis
Evaluate Store Trials with A/B Testing and Control Analysis
We specialise in measuring the effectiveness of store trials through precise A/B test and control projects. Our team assists in selecting the most appropriate test and control stores, ensuring accurate comparisons across a variety of key performance metrics.
Gain Deep Insights into Shopper Behaviour
Store Clustering Analysis
Optimise Store Clusters with Advanced Data Modeling
Our data modeling techniques create optimal store clusters by leveraging a comprehensive set of inputs, ensuring precise groupings that drive business performance. We utilise static attributes, performance metrics, and advanced derived data to refine the clustering process.
Enhance Insights with Key Metrics
Promotion & Price Optimisation
Optimise Your Promotions and Pricing for Maximum Impact
Are your promotions driving the desired results? Which mechanics and price points are most effective in boosting transactions and increasing basket size? We provide in-depth analysis to help answer these questions and more.
Key Insights for Smarter Promotions
From tracking the redemption rate of Multibuy promotions to understanding the sales impact of catalog campaigns, we offer detailed insights into what’s working and where improvements can be made. Our data-driven approach enables you to fine-tune your promotional strategy for optimal outcomes.
Product Range Efficiency
Maximise Product Range Efficiency with In-Depth Analysis
To optimise your product range, it’s essential to understand the role each item plays. We analyse which products attract specific customer segments, their relevance to different shopper missions, and the times of day they perform best.
Data-Driven Range Optimisation
By overlaying sales performance metrics with unique product attributes, we identify what drives range efficiency. We then create multiple ranging scenarios designed to enhance category performance, ensuring that your product lineup meets customer needs and maximizes sales.
On Premise Behaviour
Unlock Insights into On-Premise Purchasing Behaviour
Gain a deep understanding of customer purchasing patterns in pubs, bars, and hotels. We analyse how behaviour evolves throughout a drinking session—tracking shifts from the first drink to the second, third, fourth, and beyond.
Detailed Analysis Across Key Variables
Our insights reveal how many customers stick with their initial drink choice, how purchasing changes by time of day or day of the week, and which drinks pair well with meals. We also explore differences between solo drink orders, group “shouts,” and food pairings, identifying key promotional opportunities to enhance sales.
Geospatial Analysis
Enhance Performance with Geospatial Analysis
Leverage geospatial insights to assess competitor intensity and uncover geographic factors impacting your store’s performance. Using advanced regression analysis, we identify the key variables driving outcomes in specific locations.
Understand the Influence of Store Proximity
Our analysis explores how proximity to other stores interacts with performance metrics and store attributes. These insights enable you to make strategic decisions on store placement, competitive positioning, and market potential, maximizing your location-based advantages.