Components:

•Category Expansion: Revenue and Shopper incremental

•Trial & Repeat

•Cannibalisation

•Brand Halo effect

Analysis:

•Category Value Increase

•Incremental Penetration

•Source of Value: New Category Buyers, Consumption Increase, Switching, Brand Source

Range Extension

Name: Range Extension
SKU: 364215375135191

SKU: 364215375135191

$2,500.00

Quantity

I'm a product detail. I'm a great place to add more information about your product such as sizing, material, care and cleaning instructions. This is also a great space to write what makes this product special and how your customers can benefit from this item.

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