Components:
•Category Expansion: Revenue and Shopper incremental
•Trial & Repeat
•Cannibalisation
•Brand Halo effect
Analysis:
•Category Value Increase
•Incremental Penetration
•Source of Value: New Category Buyers, Consumption Increase, Switching, Brand Source
Range Extension
SKU: 364215375135191
$2,500.00Price
- I'm a product detail. I'm a great place to add more information about your product such as sizing, material, care and cleaning instructions. This is also a great space to write what makes this product special and how your customers can benefit from this item.